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Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
×

Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revolutionising-asia


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
×

Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
×

Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Research papers

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
April 13, 2016
×

Citation

Gontijo, G. (2016a, April 13). Beauty in the box. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beauty-in-the-box


Research papers

Coming of age on screens

The "Coming of Age on Screens" projects looked to achieve an authentic view of the lives of 13-to-24 years olds across 11 markets. To produce a rounded and credible account, we needed to blend our global online questionnaire with innovative...

Catalogue: Congress 2015: Revelations
Authors: Jo Tenzer, Andrew Crysell
October 1, 2015
×

Citation

Tenzer and Crysell (2015a, October 01). Coming of age on screens. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coming-of-age-on-screens


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528


Videos

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Amit Sahni, Kristin Thrane Hart
Company: FeedBack Market Research
June 15, 2015
×

Citation

Sahni and Thrane Hart (2015a, June 15). Connecting with women in conservative societies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/connecting-with-women-in-conservative-societies


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia